R – Retail and Marketing
After Hours Retailing. Mixing Business with Business.
Retailers are surprising customers with services and unexpected experiences when their doors close.
Capitalising on their real estate when they’re not serving meals, restaurants are emerging as transient office spaces for nomadic or GIG workers.
Sonos, the sound system company, installed a sleep-over/listening room in Brooklyn’s Rough Trade record store. Booked via Airbnb, guests spend the night in this vintage-style room, equipped with a sound system, and full access to the store’s music inventory.
In London the Science Museum has launched Astronight Slumbers: adult sleepovers that allow guests take part in torchlight tours, creative workshops or catch a midnight movie before bedding down in amongst the exhibits.
By: Dion Chang and Raleen Bagg
Image credit: Sonos