Continued from Flux Trend’s annual 6 Trends of 2018…
Magazines blur retail boundaries
Magazines are re-contextualising the relevance of their content by becoming retailers. As highlighted in the Flux Trends, New Rules of Retail report, fashion magazines are exploring hybrid solutions to tackle the decline in both retail and publishing. Marie Clare hosted a three week pop-up, the next big thing concept in NYC last year. The store focused on three popular sections in the magazine and brought them to life in the retail space. This dovetails with the rise of “Instagram Playgrounds”, where retailers are creating environments specifically designed to be captured for the Gram. The Museum of Ice Cream is currently one of the trailblazers exploring new opportunities in social media commerce.
By Dion Chang and Khumo Theko
Image credit: BlouinArtinfo Co.