Caught in the Political Crossfire
From Flux Trends’ 6 Trends for 2020 Trend Release.
While many countries and multinational companies, find themselves caught in the crossfire of Trump’s trade war with China, the politics of rage are also starting to affect multinational businesses. Support for the protesters in Hong Kong has had a direct impact on global brands, especially those who do business in China.
Issues of sustainability are also changing the business landscape as the focus shifts from a company’s CSR (corporate social responsibility) policy to its ESG (environmental social governance) rating – ideally backed up with a B Corporation listing. A blinkered focus on the bottom line and shareholder primacy is fast becoming detrimental to any future business model.
The middle ground? If data is now considered to be more valuable than oil, then there is a growing argument that companies mining our data should not only be paying us for it, but also that the data itself (i.e: the content we create) should be classified as labour. A new profession – the personal data broker – is already on the radar.
By: Dion Chang
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Image credit: Markus Spiske