At Flux Trends, we believe there is far too much information flung at us in the 21st century and we cannot digest it all. We edit data outside our immediate scope of interest – not as a matter of choice, but as a coping mechanism – because we are continually forced to prioritise. As a result, the information we rely on is incomplete, our social interactions are affected, the generation gap widens, and crucial business opportunities are lost.
Too much information has become a very real problem.
How can you determine which emerging ideas will impact on your business? How can you predict how your customers are changing before it is too late? And how can you stay ahead of your competition and build a future-proof, sustainable, business?
Flux Trends distils the barrage of information that is hurled at us in the digital era. We identify and analyse macro trends (everything from politics, religion, youth culture, media, entertainment and technology) that influence social dynamics and therefore, our business interactions. We package this information into digestible chunks, allowing small or corporate companies to assess the current landscape and formulate new, forward thinking, marketing, branding and business strategies. In short, we translate trends as business strategy.