Beyond Green: The Rise of the Ethical Consumer

Posted by Flux on 

18 March 2014

Environmental issues have found their way from activist meetings to board rooms. Consumers increasingly want to know if the brand they buy fits in with their worldview and ethical standpoint. Consumer awareness, fueled by an exponential rise in natural disasters over the past few years as well as conversation around key topics such as global warming, is forcing companies to delineate their stance. Businesses need to be increasingly sensitive to a marketplace in flux, if they are to keep up with the growing gap between themselves and their customer’s mindset. No industry is immune to the current shifting sands, as people come to expect brands to mirror their altered value systems.

The term “green” is being used these days as a synonym for all things organic, eco-friendly and sustainable. With so many real issues at hand and so many people and companies jumping on the bandwagon, the term “green” has largely lost its impact in 2011. Flux has created a presentation which aims to debunk the myths around “green” issues, and bring clarity to the forces are really at work behind the 21st Century’s new battle ground.

It becomes impossible not to mention mans broad destruction of nature, and the  the rising frequency of catastrophically fatal earthquakes and floods, that Mother Nature might be taking things into her own hands.

This presentation looks at:

  • When going green moved firmly into the realm of popular culture
  • Getting in on the trend: sometimes not always the right decision for a brand
  • Unpack green issues: showing the diversity of issues that are
  • What it takes to make that final decision: appealing to your customers
  • Some of the pitfalls and what to look out for
  • Companies that are making huge strides in differentiating themselves through authenticity

Looking at Trends as a Business Strategy.

If you are interested in booking this presentation for your team or clients please contact Bethea Clayton on or +27764539405

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