- What: This tribe has been created by consumers of colour who want to support black-owned businesses. It has progressed from a social political movement to an economic imperative.
- Where:
- Case study: The global punk festival AfroPunk which made its debut in Africa in December 2017, connects people of various cultures while calling for attendees to support black-owned businesses. The vendors at the events are local black entrepreneurs. Black twitter has been propelling the pro-black consumer movement with hashtags such as #supportblack, #buyblack and #bankblack.
- Tribe Leader/Influencers: Black Wealth 2020 AND Where U Came From AND #ConsciousCoins by Motshidisi Mohono and Hulisani Ravele
- Kin Tribe: Africa: Local Influence Tribes
- Industry: Tourism and Hospitality, Retail and Marketing, Finance
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