- What: Members of this tribe are pioneers of a growing movement towards equal representation and diversity in all spaces in society. They represent population groups that till now have been sidelined.
- Case studies: Highlighted in Flux Trends’ Zeitgeist 2018: From Woke to Wide Awake presentation, the example of Laverne Cox, the first transgender model to appear on the cover of Cosmopolitan magazine is a great example of this tribe as well as local blogger ThickLeyonce taking to the catwalk for Woolworths in 2017 and the emergence of agencies such as JAG Models.
- Tribe Leader/Influencers: Thickleeyonce AND Laverne Cox AND The Underwraps Agency AND Trans Models NYC
- Kin Tribe: Diverse Trailblazers
- Industry: Beauty and Fashion, Retail (FCMG) and Marketing, Media and Entertainment
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Image credit: Allan Franca Carmo