Empathetic Economy

Posted by Flux on 

3 June 2010


The collapse of the US housing market and the subsequent crumbling of financial institutions has left no industry unaffected. We are beginning to understand that our global economy is interconnected and that no industry is impermeable to the collapse of another. What is needed now in business is a 360º view of the business landscape in order to plot a sustainable future. The Empathetic Economy looks at the shift towards right brain thinking as a necessary evolution in business, moving away from a head-centred approach and more towards a heart-centred approach.
This presentation looks at how business structures have to remain flexible in order to succeed in today’s market place. It highlights the importance of remaining relevant in your brand communication, both internally and externally. Some of the following points are dealt with:

  • Consumer Expectation: How techno-savvy consumers are becoming more demanding and more vocal about the service and quality levels they expect.
  • The Change Gap: How companies that have heavy management structures fail to keep up with the rapidly changing consumer expectations.
  • Trust in Crisis: Research shows that consumer’s trust with corporates and financial institutions is at an all time low – how does a company retain consumer trust and loyalty?
  • The New Austerity: Points toward a shift in priorities, an looks at how the economic crisis has affected people’s perspectives and their attitudes towards spending, saving and investing.
  • Value systems at a cross road: A rise in earth consciousness is steadily influencing the moral mindset of consumers. How does this impact your business?

Looking at Trends as a Business Strategy.

If you are interested in booking this presentation for your team or clients please contact Bethea Clayton on or +27764539405

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