Experiential learning

Posted by Flux on 

1 June 2023

What’s trending? 
Experiential learning is learning through doing as opposed to book learning. It’s not a new concept as educational institutions may prescribe working for companies for short periods – interning – as part of the curriculum. However, we are starting to see a new form of experiential learning, whereby, instead of students working for someone, they are able to run a business during their studies. The US coffee chain Saxbys, in conjunction with certain colleges, is preparing students to be CEOs by allowing them to run a store at a location near their campus for a semester and paying them for it. The African Leadership Academy here in South Africa is  doing something similar in their entrepreneurship module. Students are required to run their own businesses for ten months of the year, ranging from selling homework assistance services to selling jewellery.

Why is it important? 
Not every student who graduates is guaranteed a job, especially in South Africa with our high youth unemployment rate. That is why entrepreneurship skills are so critical. This form of experiential learning enables students to leave educational institutions with real world entrepreneurship experience, something that cannot be learnt solely from books. Also, students can use this experience as a microcredential to bolster their CVs, making them more sought after. For students who would rather run their own businesses than work for someone, this training could prove invaluable. 

What can businesses do about it?
Businesses can partner with educational institutions, in the way that Saxbys does, to offer opportunities for students to demonstrate their leadership and entrepreneurial skills, both of which will stand them in good stead as employees. In this way, companies can assess potential employees before hiring them on a full-time basis once they graduate. Also, a partnership such as this with an educational institution, enables companies to enter a lucrative market, the campus economy. 

By Faeeza Khan

Struggling to meet disruptive challenges? The Business of Innovation Workshop is for you!

The Business of Innovation Workshop is an intensive two-day module presented by Dion Chang. It focuses on multiple waves of disruption, the need for fluid business models and the new skills/mindsets required for an age of disruption, while also exploring how to integrate innovation into your company’s operating model and recruitment practices.

Interested in meeting the challenges of the modern world with innovation?

Book this workshop for your team or clients! 

Contact Cloud on to book this workshop.

CPD Points and level: 8 CPD POINTS at CMSA Level Designated Members

(AMSA & MPSA Designated Members can attend and claim these CPD points as well)

Category: Non-Marketing and Marketing

CPD Approval Number: MA FT 23002

Certificate of completion to be loaded onto MarkEdonline to claim CPD points

Image credit: Brooke Cagul

Arrow Up

Related Trends

The Business of Disruption: “Futurenomics” Edition 
The State We’re In 2022 – Six Key Trend Pillars for 2022
What to expect from BizTrends 02.02.2022
Die wêreld en besighede in 2022, BRONWYN WILLIAMS – WINSLYN | 30 DES 2021 | kykNET
Through the eyes of Gen Z: A glimpse of the Post-Pandemic Workplace