- What: This tribe consists of mothers who are promoting a healthy lifestyle online, women are transforming themselves through body building programmes and pregnant women are maintaining their bodies before, during and after pregnancy.
- Where:
- Case study: Letshego Zulu is a fitness enthusiast and an adventure junky. She is a mom, the wife of the late adventurer, Gugu Zulu. She is also the co-founder of PopUpGym™, a company powered by Adidas which aims to turn any available area into an exercise space for women of all ages. She encourages mothers to follow an active lifestyle, but to involve their children so as to popularise healthy living.
- Tribe Leader/Influencers: Letshego Zulu AND Nkateko Dinwiddy
- Kin Tribe: Preventionist
- Industry: Health and Fitness, Retail and Marketing
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Image credit: Dorothea Oldani
