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GEN Z: the real game changing generation

Posted by Flux on 

23 November 2015

Generation Z, the 11 to 17 age group that follows on from the Gen Y (aka the millennials) are, quite literally, the new kids on the block.

After years of delving into the mindset, buying habits and assessing the brand loyalty of millennials, the focus of retail brands and marketers is slowly but surely shifting to this new demographic. This may seem odd considering that this group is still at school and has no income, let alone disposable income. However, the influence of this generation on household spend is beginning to be felt.

This is the first generation of real digital natives: they do not know or comprehend a world without Google, the Internet or Smartphones. Theirs is a hybrid world of virtual reality, as well as a real world stripped of innocence. This a post 9/11 generation, a generation that has witnessed, first hand, the devastating effects of the Great Recession on their parents, as well as a world in a constant state of flux – mostly turmoil. This unique perspective on the world is shaping a very different future citizen and consumer: tech savvy, opinionated, pragmatic and wise beyond their years.

These are the “old souls” of cyberspace.

This presentation will unpack the following insights:

  • Who exactly is Generation Z, and why are they also referred to as, Generation K?
  • Why they have recalibrated their priorities in life, and how this impacts on their future consumption habits.
  • Why they could potentially become the landlords of the Millennials.
  • What brands and marketers need to do to do to get their attention, and (very considered) loyalty.
  • Gen ZA: the differences (or similarities) between Gen Z’s in South Africa and their developed world counterparts

This trend presentation is a must for retailers, brand managers, anyone in advertising or marketing and especially parents of Gen Z’s.

We will provide you with a deeper understanding of this generation’s psyche and pragmatic approach to life, much of which will surprise you. This generation is half the size of the millennial generation, but will have double the impact, not only as consumers but also as a social force that could recalibrate our digital era.

Aren’t you curious to see what this generation is all about and what impact they’ll have on the world?

Looking at Trends as a Business Strategy.

If you are interested in booking this presentation for your team or clients please contact Bethea Clayton on connected@fluxtrends.co.za or +27764539405


Image credit: Gallo Images/Getty Images/

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