Generation Z: the game changing generation – A Flux Trend Report

Posted by Flux on 

26 August 2015


Generation Z, the 11 to 17 age group that follows on from the Gen Y (aka the millennials) are the new kids on the block. After years of delving into the mindset, buying habits and assessing the brand loyalty of millennials, the focus of retail brands and marketers is slowly but surely shifting to this new demographic.

The Generation Z Report will provide you with a deeper understanding of this generation’s psyche and pragmatic approach to life, much of which will surprise you. This generation is half the size of the millennial generation, but will have double the impact, not only as consumers but also as a social force that could recalibrate our digital era.

Aren’t you curious to see what this generation is all about and what impact they’ll have on the world?

Get your copy of the Generation Z Report now for just R7353-00 excluding VAT.
Contact Tumi on to get a copy of this report.

Looking at Trends as Business Strategy

Image credit: Gallo Images/ Getty Images

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