Hybrid Customer, the latest trend report from Flux Trends, looks at the complex characteristics of the hybrid customer: a customer that is going to be with us for the foreseeable future. This consumer is using new technologies to navigate the bricks and mortar environment, while simultaneously embracing the virtual world of online shopping. The hybrid shopper has developed a taste for both worlds as they bring different emotive qualities to the consumer experience. This duality has created a need and expectation for certain elements of both environments, to blur seamlessly, providing the best of both worlds.
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Looking at Trends as Business Strategy
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