- What: The Insta Moms tribe is a branch of the mompreneurs. These women have created a new concept of what it means to be a working mother. They use social media to redefine how we see the perfect mom, one who is organised, fit and healthy, cooks well, focuses on the family while holding down a good job or running a successful business.
- Where:
- Case studies: Mothers such as Sia Cooper and Joy Cho have turned their online social media posts into careers which give them the time to be the ‘social media perfect mom’. The rise of business-minded online moms is replicated in the growth of Insta Kids, members of the Generation Alpha cohort.
- Tribe Leader/Influencers: Joy Cho AND Sia Cooper
- Kin Tribe: Social Media Business Pioneers
- Industry: Retail and Marketing, Social Media, Technology
Click the button below to access your tribe card.
Want to have a look at the other members of the Social Media Business Pioneers?
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Image credit: Kate Oseen
