This is reading for your brain, and your business. Long gone are the days of selling to an LSM. The people of this world are far more complex than their income. In New Urban Tribes of South Africa, you will discover: how to identify each of South Africa’s twelve tribes – how they dress, where they live and what they buy; what each of these new tribes want – what drives, motivates and fulfils them; and how brands and marketers can connect with each of the new tribes on a deep, meaningful level. Buy your digital copy here.