A Trend Briefing By Bronwyn Williams

There is a lot going on right now. We are inundated with headlines screaming about pollycrisis. The threats we face are myriad.  

But any threat rotated the right way reveals itself to be an opportunity…

This talk looks at how to pull “jijitsu” moves to turn the momentum of threatening trends and scary signals into your own advantage.

We will look at the new shiny opportunities arising for local businesses and brands from geopolitical, macro and micro economic and socio cultural trends, including:

• “Westlessness” and multipolar Trump era geopolitics and how we could be better off without bowing to them anyway
• “Post aid” funding and finance for the developing world – and the opportunity for non-state actors (including YOU and your business) to take center stage and bet on ourselves as the WEIRD West exits
• “Zero sum games” and how changing the rules can turn win-lose situations into win-win interactions
• “Uninsurability – and how “risk on”green swans also means growth on for the brave
• “Purple soft power” up for grabs for global cultural dominance as parallel play to big men hard power games
• “Worldbuilding” as an opportunity for brands and creators to re capture value from platform monorails by leaning into empathy and community

And much more.

If you are interested in honing your defensive leadership game, and spotting opportunities to turn “polycrisis” into what author Yuen Yuen Ang calls ‘polytunity’ – a multitude of opportunities, then this trend briefing is for you.

If you are interested in booking this trend briefing for your team or clients, please contact Bethea Clayton at info@fluxtrends.co.za  or +27764539405.