Meet Brad, the grumpy toaster: are we witnessing the rise of the machines?

Posted by Flux on 

22 April 2014


If you haven’t yet heard of the phrase “The Internet of Things”, then best you settle down and read further, because The Internet of Things (aka IoT) is already part of our daily lives and is going to be even more embedded in everything we do.  The IoT is a computing concept that describes a near future where everyday physical objects (like kitchen appliances) will be connected to the Internet and will be able to identify themselves to other devices, and communicate without human interaction.

For those who have watched too many dystopian science fiction movies in which the “rise of the machines” plays a pivotal role, this is probably your worst nightmare. Say hello to artificial intelligence – in your kitchen.

Electronics companies have been working for the last couple of years on smart appliance technology. These appliances, everything from fridges to your home security system, are linked to your Smartphone, which allows you to control the appliance remotely. For example, you can put a chicken to roast while you watch your favourite sport or movie. Once the chicken is cooked, the oven sends you a message alert on your phone. If the game or movie is not finished, you are able to send a message back to the oven and instruct the oven to switch from cooking mode to warming mode, until you are ready to eat.

These kinds of innovations are becoming more and more common. You are now able to switch on your house lights via your Smartphone if you have to work late, or even feed the dog remotely. However, the next wave of this technology is when machines can “think” for themselves and solve potential problems without human intervention. Already you have washing machines that have the capability to “self-diagnose” a fault. The machine is able to identify which part of the machine is malfunctioning after which it sends a message directly to the manufacturer’s repair centre. This enables a technician to arrive at your house knowing what the problem already is, armed with the correct parts and therefore cutting down the time spent on the repair. There is now a company also working on a washing machine that will order washing powder for you, if it feels your stock is low.

This sounds blissful, but the skeptics – and especially the conspiracy theorists – will feel vindicated when they hear about Brad, the “addicted” toaster.  Brad the toaster, is a conceptual collaboration between Italian product designer Simone Rebaudengo and The Hague Design Research centre in London. The toaster is not commercially available (yet) so the conspiracy theorists can relax – for now.

Rebaudengo works as an “interaction product designer” for the design firm, Frog, in Munich. In this collaboration he explores the unusual and very futuristic idea of “Addicted Products”. It is an extreme scenario of a potential future in which we do not own our appliances but rather share them, much like the bicycle and car sharing systems that are rapidly being adopted in many countries. The fact that these sharing schemes already exist makes this project a possible future reality.

The sharing scenario works on the principle of an imagined future where people may not have ‘buying power,’ but rather have to prove their ‘keeping power’ when it comes to products and appliances. If you have an appliance – like a toaster – that you don’t use, it is shared with someone who will make use it.
Brad the toaster is connected to the Internet, but more importantly he is connected to other toasters, what Rebaudengo calls a peer product network. Brad is programmed to love being used, and if he is ignored he has the ability to draw attention to himself by sending tweets to either is owner, or his peer network, telling them all how unloved he feels.

If you think that is creepy, Brad is also able to communicate with other appliances in the kitchen (and if we already have smart appliance technology, this becomes a very real possibility). He might even get up to some mischief and order in more bread from the supermarket to ensure he gets used more (again, if a washing machine can soon replenish stocks of washing powder, then this scenario is also not impossible).

If Brad’s shenanigans don’t work he is able to take extreme measures and contact a courier company on his own, and request that he be moved to another home that will appreciate his services more. Cue devastated owner who comes home to discover that his toaster has deserted him.

As this is just a theoretical and conceptual project, we can laugh (nervously) at the radical possibilities of the technologies we are currently dabbling with. But we should dabble with care. Just because things are possible does not make them benign: take 3D printing and the printing of guns as an example. The Internet of Things is a reality, as are smart appliances. When you do start syncing your Smartphone to your appliances – and that time will come – I bet you’ll never look at your toaster in the same way again.

Watch the video – Meet Brad the grumpy toaster

Addicted products: The story of Brad the Toaster from Simone Rebaudengo on Vimeo.

By: Dion Chang

About Dion

Arrow Up

Related Trends

The Business of Disruption: “Futurenomics” Edition 
What to expect from BizTrends 02.02.2022
Die wêreld en besighede in 2022, BRONWYN WILLIAMS – WINSLYN | 30 DES 2021 | kykNET
Through the eyes of Gen Z: A glimpse of the Post-Pandemic Workplace
Targeted Dream Incubation | WINSLYN TV