Insights from the Flux Trends x Student Village 30/30/30 youth research study

For over a decade, Flux Trends has been following Generation Z, all the way from primary school, and into the workforce. This research has culminated in our seminal “30/30/30 Project”, an in-depth youth insights study conducted in parallel with Student Village, comprising 30 interviews, with 30 under 30 South Africans, 30 years on from Democracy.

The results of this study are a deep understanding of youth mindsets, strengths and weaknesses, values and aspirations, and approaches to the future or work, which we would like to share with you and your team.

You will leave with a full take away deck of no less than 30 actionable insights to inform your business, future, including:

• The difference between apathy and disillusionment
• How to motivate a nihilist generation
• Working with fluid identities and multifaceted personal brands
• How naked optimism can be a strength and a weakness
• Where education is failing (and why we may have too much, not too little!)
• Career aspirations vs reality (and why that makes management such a challenge)
• The difference between a job, a vocation and a career portfolio
• How deep ties are South Africa’s secret strength
• Why we shouldn’t be so worried about social media
• Stories around saving, spending and social security

This briefing is aimed at:

• Marketing managers
• Ad agencies
• HR professionals
• Managers
• Entrepreneurs
• Policy Makers
• NGOs
• Business Leaders

This generation is changing the world of work as we know it, and you want to know about it.