Night owl games and early bird raves
Innovative business models see companies tweaking the status quo to interact with the saturated technology-based, millennial- targeted markets. Aligned with the ‘adulting’ yet young-at-heart millennials, emerging alternative night-based activities are attracting the millennial generation. The expansion into night life activities plays into their nostalgic and fitness – conscious lifestyle.

Young adult slumbers
The thrill of experiencing prehistoric figures coming to life at midnight in museums is an animated dream fantasy for children. Museums in London have created the opportunity to transform these childhood dreams into reality. The Science Museum and National History Museum host over eighteen sleepovers a month. The Astronights at the Science Museum offers the opportunity to go behind the scenes of various collections on display then catch a nightcap in your sleeping bag afterwards. Click here to find out more about the Astronights Slumbers.

Midnight fitness
London Moonwalk and Shine Night host annual walkathons which bring large groups of people together to explore the city as they keep fit whilst raising funds for cancer charities.

Early bird dancers
Early morning raves have become popular in London, New York and Dubai. The ‘Day Breaker’ hosted by Bounce Middle East has created Saturday morning classes. The workout programme is an intense session of fifteen minute rotations of various workouts which include body posture, cardio blast and Zumba on the dance floor, lead by trainer Edigar Scott. Another example of this trend is Morning Gloryville, which hosts morning raves and yoga classes. They also host conscious clubbing events at your place of work to get the team happy and moving before work. Click here for more information.

By: Khumo Theko

Image credit: World Wide Web and The Guardian

Video credit: Science Museum and Cancer Research UK and Morning Gloryville