Flux Trends explores new and emerging urban tribes which are shifting the zeitgeist (and therefore the consumer mindset), globally as well as locally. This follows the ground breaking 2012 e-book, New Urban Tribes of South Africa.
This edition, subtitled Consciously Diverse, tracks the moulding of locally-influenced, yet globally-connected tribes motivated by social purpose and experience. Diversity and inclusion are two of the commanding values driving Millennials and Gen Z, and therefore their interactions within society and commercial industries.
Through digital platforms, conversations and social movements, Consciously Diverse tribes feel liberated to express their truths and beliefs. This creates a need for businesses to understand and empathise with these value systems, not only because members are potential customers, but because they may be part of the current or future workforce.
Shifting social norms and the knock-on effect on issues of identity bring new challenges for businesses, but also new opportunities – if they understand what makes these Consciously Diverse tribes, tick.
The Consciously Diverse tribes you will meet, include:
Who should attend?
Aren’t you curious to discover our tribes?
Looking at Trends as a Business Strategy.
If you are interested in booking this presentation for your team or clients please contact Bethea Clayton on connected@fluxtrends.co.za or +27764539405
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Image credit: Gallo Images/ Getty Images
Forward Think Your Business Into The Future Using Trends As Business Strategy.