Insights from Generation Z 30 years on from Democracy

This report is the second part of a three part report exploring the 30/30/30 Project, a project created by Flux Trends and Student Village to introduce South Africa – and the world – to its future. Spearheaded by Dion Chang, Founder of Flux Trends, and Ronen Aires, author of Breach and co-founder of Student Village, both leading experts on youth insights in South Africa.

The Professional Report covers certain aspects of the professional lives of South Africa’s GenZ 30 years after democracy. It takes a closer look at the participants’ academic qualifications, employment and their preparedness  and impact on the future of work. 

This report looks at:

• This generation’s preparedness for the future of work
• Their attitude towards companies that uphold their values
• The driving forces behind why they work
• The reasons behind the entrepreneurial spirit this generation possess. 
• What their career path looks like.
• The impact of “Black Tax” on their career (sentiments and attitudes included)
• If this generation see retirement in their future
• The financial decisions they make (relating to work opportunities)

This report will help you to:

• Know what drives young people to show up and stay at our company.
• Explore the similarities and/or differences between our Gen Zs and their Western counterparts, highlighting opportunities in the gaps. 
• Gain insights on their financial behaviour and retirement aspirations
• Understand this generation’s attitude towards work (9-5 job vs side hustle)
• Ascertain the impact of their educational training on their career development and trajectory

These topics are just a fraction of what is explored in Professional Report. 

This report is a comprehensive and extensive exploration into the professional lives of South African GenZs, looking at what they are doing and where they are going. 

Who is this report for?

• Media, content creators, civil society, political leaders, corporate South Africa, entrepreneurs and elders in general
• Anyone who wants to understand and work with rather than against their future
• Anyone who wants to give young South Africans the impetus and agency to vote in the next elections

Want to know how to attract, train and retain this generation for your business? 

Then this report is for you! 

Get your copy now!

Show your team	Get a private briefing/keynote/salon to unpack these insights.
Go deeper	Commission us to deep dive into bespoke insight-lead ethnographic research into your future customer/employee and nation.
Create your customer	Explore a Worldbuilding Workshop and get your hands dirty dreaming and building the world and how you want to serve it.
Build your team	Book a Bridgebuilder Workshop, close the generation divide and dive into the future of work and how to manage it.
Meet the future	Jump on a full on Immersion Tour and see, taste, touch the future – bring the insights to life and get inspired.
Spread the word	Host a 30/30/30 Roadshow stop.

Contact Bethea Clayton at connected@fluxtrends.co.za or +27764539405, if you are interested in exploring any of these options with your team or clients.

Thanks to our partners: