SWI 2022 Salon

Looking at Trends as Business Strategy


Humanity is being shown – in no uncertain terms – that there is no going back to 2019’s status quo, and those who think we are, will find themselves trapped in a cul-de-sac. The quest, and opportunity, is not simply to adapt but to rethink and reengineer a better trajectory than the one we were unceremoniously diverted from.

  1. Meeting the velocity of change which has accelerated in the past two years.
  2. Humanising business.

While the two dovetail, the latter introduces the steepest learning curve all businesses will have to embark on. “Humanising business” encompasses everything from recruitment and retention aligning with the changed priorities employees now have, the urgent reassessment of management style to customer interaction in a new contactless economy.

Company culture and brand values look vastly different in 2022 than they did in 2019. Now is the time for revival, but more importantly, reinvention.

Flux Trends Salon will unpack the highly anticipated trend briefing – The State We’re In – and allow guests to discuss and imagine how the trends discussed can be harnessed and applied to your business context.

Using the acronym T.R.E.N.D.S. which represent six key trend pillars that will shape how we will live, work and connect in the coming year, Flux not only identifies pivotal trends but also delves into the undercurrents between the pillars to provide an executive summary of winds of change that are shaping our world and affecting business.

  • T (technology): The great migration into the Metaverse – from creative industries to the financial sector.
  • R (retail): Reimagining and reconstructing the post-pandemic retail space with a special focus on the proliferation of technology and the opportunities for business owners.
  • E (economy): Highlighting the disappearing middle class and the impact of increasing debt on the economy while coming to grips with the great stagnation.
  • N (natural world): The realisation that climate change is a real threat to human existence and national security.
  • D (diplomacy): Global elections and how they will mould the political landscape for the next few years and the ever increasing threat of digital warfare.
  • S (socio-cultural): The first offshoots of the impact the pandemic has had on the overall well-being of people – ranging from a reduction in birth rates to people choosing to opt-out of the 9-5 workplace.

Who Should Attend

  • Executive leadership, management and marketing, media and service industries.
  • Companies that are forced to find new ways to navigate a decimated business landscape and understand that this pandemic will forever change the road ahead.
  • Businesses that realise that present complex undercurrents can derail any strategy. This trend briefing will join the dots for you and bring clarity and foresight to frame your business’s new trajectory.

Event Plan

The session will be 2 hours long.

Event Details

Presented by: Dion Chang


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