From the advent of social media, a decade ago, to the more recent adoption of wearable tech, technology has proven to be an irreversible, business game changer – and the ripple effect has only just begun.
While the print media, music and retail industries have already experienced the game changing effects that digitisation has brought, other industries are finding themselves in the crosshairs, namely the healthcare, travel and financial services industries.
No industry will be left unaffected – it is no longer a case of “if”, but “when”, and as the music and entertainment industry has discovered, disruption can also come in waves, so even if an industry has experienced some sort of digital disruption, the possibility of an “aftershock” is very real.
This presentation tracks the various technologies that kick started business disruption, which industries were affected, and what the game changing effect was. It will show how leaders – from CEO’s to brand managers – have had to, not only manage the disruption but also alter their industry’s business models to ensure they do not become obsolete or fall into the abyss of irrelevance.
This presentation will cover the following insights:
- Turning points: the technologies that kick-started business disruption and continue to do so.
- You first: tracking which industries that have already succumbed to digitisation and what the ripple effect was, of the disruption.
- Adapt or die: case studies of how industries have managed to embrace change and reinvent themselves for a tech savvy customer.
- The customer perspective: mass customisation, instant gratification, comparative shopping, spewing shade and other “new normal’s” of consumer engagement in a digital era.
- Who’s next? The industries that are currently in the firing line of disruption.
- Agile product development, budgeting for failure…and other hard-to-swallow concepts that the boards of directors are going to have to embrace.
Who should see this presentation?
- Businesses who feel that they are exempt or protected from digitisation.
- Companies grappling with adapting to disruptive technologies
- Leaders who have the task of rethinking business models and reinvent corporate culture.
- Businesses who have survived disruptive technologies and are looking to refine their competitive edge.
Aren’t you curious to discover where these disruption is going to lead to?
Looking at Trends as a Business Strategy.
If you are interested in booking this presentation for your team or clients please contact Bethea Clayton on connected@fluxtrends.co.za or +27764539405
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Image credit: Gallo Images/Getty Images/
