The Female Century

Posted by Flux on 

4 August 2010


The world as we know it, is changing rapidly. In the past three years Flux Trends has been watching tried and tested templates of business, simply dissolve in the wake of new technologies, and become obsolete. But it is not just new technologies that are the forcing change. The global financial crisis altered people’s mindset, and the reside of those emotions have lingered. The Occupy Wall Street movement of 2011 encapsulated this new mood. Armed with technology and mobilised by social networks the 99% around the world made their feeling known to the 1% – be they politicians, corporate companies or greedy retail brands. The quest? To level the playing fields.

Enter the Female Century.

The systems that have been in place since the turn of the 20th Century are coming to a natural conclusion, making way for a more balanced and integrated approach. The new world order that is unfolding point to more empathetic ways of communicating, governing, and even doing business. The tech savvy consumer is no longer a passive participant in a value chain, but someone who now has the ability to rearrange this (now) fragile chain.

This presentation explores the following points:

  • The how the world has shifted from an era of control to an era of community
  • Why right-brain thinking, rather than traditional left brain thinking makes good business sense
  • Communicating with your customers in a world where everyone is distracted.
  • A shift in value systems and why “soft power” has become the new buzz-word, and how to use it.
  • How ‘customer loyalty’ became more important than ‘customer satisfaction’.
  • Why your company’s “public brand sentiment” is crucial in a Referral Economy

This presentation is a must for any company feeling the seismic shift in business and are looking for ways to adapt. Companies or retailers that interact or communicate with consumers on a daily basis will find our insights invaluable, as will companies with traditional or rigid management structures.

“The Female Century” is essential to understanding how to adapt your business for the New World Order we find ourselves in.

Looking at Trends as a Business Strategy.

If you are interested in booking this presentation for your team or clients please contact Bethea Clayton on or +27764539405

Image credit: Flickr/babasteve

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