According to the latest Global Wellness Institute report, the wellness industry was estimated to be worth a whopping $4.2 trillion in 2017. Most of the established wellness resorts and spas focus on the middle aged and younger generations, however we are starting to see a shift in this trend with wellness resorts and spas choosing to cater to the ageing population of the world.
Increasingly, active ageing is becoming a priority for senior citizens. Treatments and retreats that cater for the specific needs of the elderly are becoming more commonplace. Continue reading to see how the wellness industry is taking care of the active ageing .
Spa Dreams, an online travel site, offers wellness retreats for the elderly. They offer a wide variety of senior breaks available as either short breaks or longer treatment programmes. The training programmes also cater to the various ailments that come with ageing, from retreats that address easing aching joints to retreats that offer skin-healing in the Dead Sea.
Nomadic Spalon is a travelling spa and salon. It brings specially tailored spa and salon treatments and services to the homes of the elderly. While most beauty salons do not specifically cater for older clients, Nomadic Spalon helps bedridden older customers with basic services such as cutting nails and washing hair. “Why do we see beauty in an old tree, but see nothing in an old person? We are so busy growing up; we often forget that they are also growing old,” says founder Seema Nanda. The Nomadic Salon also collaborates with and NGO that helps young girls get training in spa and salon treatment, thus bridging the gap between the young and the old.
The SHA Wellness Clinic in Alicante, Spain has become the go-to resort for immersive health programs. There are programs to choose from and one’s that can be tailored to your specific needs. The ‘Rejuvenation’ and ‘Life Rest’ programs focus on recovering a sense of well-being and reinventing the body for a healthy retirement. There are also packages to support women during menopause.
The wellness sector, already quite large, is set to keep growing and companies are going to need to diversify who they are targeting to remain ahead of the competition.
Above: Introducing the SHA Method
By Faeeza Khan
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Faeeza Khan is curious about the world around her and what the future holds. This is what attracted her to working in the trend space. Her role as Operations Assistant at Flux Trends ranges from general office management tasks to Public Relations. She manages the media appearances of the Flux trend experts and ensures that the broader public stays informed of Flux Trends research through social media.
Image credit: Global Education Park Finland AND SpaDreams AND Ageing Care AND SHA Wellness Clinic
Video credit: SHA Wellness Clinic