When trust goes bust, and becomes a commodity.
This Flux Trends Report investigates the impact of consumers’ lack of trust in everything and everyone. Advertising messages, brand promises, sports’ heroes, food, banks and governments; we’ve lost faith in it all.
We look at all the areas where trust has gone bust for consumers: From fallacious food labelling to match fixing, to privacy issues on social media platforms, to secure payments in the fast-growing online retail space.
Providing valuable insights for anyone in the service industry, advertising and marketing industries and for any brands aiming to maintain their brand reputation in an era of distrust.
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Image credit: Gallo Images/ Getty Images
Compiled by the Flux Team. Edited by Dion Chang