- What: This tribe is made up of Generation Z who aspire and want to change the world in various ways – from marching against decisions made by politicians to pressurising companies to “do the right thing”.
- Where:
- Case studies: Prominent young activists like Malala Yousafzai, actors Yara Shahidi and Jaden Smith have helped focus attention on the social issues they are advocates for. The#1000blackgirlsbook project by Marley Dias, is a. An initiative that collected over 1000 books with black female leading characters and donated them to communities.
- Tribe Leader/Influencers: Malala Yousafzai AND Yara Shahidi AND Marley Dias AND Jaden Smith
- Kin Tribe: New Leadership Tribes
- Industry: Government, Retail and Marketing, Education, Social Development, Fashion and Beauty, Media and Entertainment, Social Justice and Activism
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Image credit: Mika Baumeister
