Coffee Brand Growth in South Africa

Posted by Flux on 

14 December 2018

Business Insider states that coffee is the second most consumed beverage after water. The industry is estimated to be over US $100 billion globally with the exportation sector estimated at US $20 billion. The African Barista tribe is not just creating coffee culture in townships, but they are also branching into the ownership of products, influencing the supply chain and the development of barista’s.

Monate Coffee

‘We’re taking advantage of the strong entrepreneurial energy driving the country at the moment, especially within the black community, and using coffee as a vehicle to drive socio-economic change.’ – Tumi Khobane – Monate Coffee

Monate Coffee is a 100% black owned company that brews African Coffee. Funded by Mosong Capital the brand has eight different flavours such as Amarula cream and Macadamia nut. The coffee brand can be purchased online and in various stores in Johannesburg, Durban and Cape Town.

Sihle’s Brew

Sihle Magubane is said to have created the first South African black owned coffee brand. Magubane began his career in the coffee industry by training as a barista which lead to him being internationally certified. Sihle’s Brew sources beans from Ethiopia, Kenya, Tanzania, Brazil and Guatamala. The brand is described as a combination of African flavours and a hint of Latin American.

Woza Coffee 

Woza Coffee school is a social enterprise which trains unemployed youth from townships to become professional baristas. The school also places baristas at different coffee shops and assist those who aspire to open their own modular coffee business. Currently the school’s success rate has seen 95 trained baristas’, provided close to 65 jobs and assisted in opening 5 Woza Wagons.

By Khumo Theko

About Khumo

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Image credit: Tina Guina  AND Monate Coffee AND Sihle’s Brew AND Woza Coffee

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