- What: “Generation Alpha” applies to those born between 2011 and 2025. The term was coined by futurist and demographer Mark McCrindle. About 2.5 million Gen Alphas are born every week around the world, making them one of the world’s largest consumer groups – even though some of them cannot walk or talk yet. Although Gen Alphas do not buy directly, this demographic has a large influence on their parents’ spending patterns.
- Case studies: An example is Sophie Cruz, who in 2015 appealed to Pope Francis to speak up for undocumented immigrants in the US. She is currently advocating for immigrants’ rights and is only six years old.
- Tribe Leader/Influencers: Sophie Cruz
- Kin Tribe: Future Tribes
- Industry: Social Media, Activism, Diplomacy
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Image credit: Austin Wade